Health, On Purpose is not a challenge.
It’s not a reset.
It’s not about quick wins.
It’s a 6-week commitment to structured training, intentional consistency, and showing up when motivation fades.
Built by The Den coaching staff in collaboration with VUORI, this series is designed to help you push past plateaus, rebuild momentum, and chase goals you’ve been circling — but haven’t reached yet.
This is where effort compounds.
This is where discipline sharpens.
This is where “someday” becomes this season.
WHO THIS IS FOR
You should apply if:
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You want structured training, not random workouts
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You value accountability and follow-through
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You’re ready to commit to consistency for 6 weeks
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You want to train alongside others who take this seriously
This series is built for:
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Strength-focused humans
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HYROX competitors
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Runners and hybrid athletes
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Busy working professionals who want structure and direction
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You don’t need to be elite.
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You do need to be committed.
WHAT YOU’LL EXPERIENCE
Progressive Training
Intentional programming designed to meet you where you are and move you forward week by week — physically and mentally.
Consistency Framework
We remove guesswork and decision fatigue so your only job is to show up and do the work.
Mindset & Reflection
Weekly prompts and touchpoints that reinforce discipline, ownership, and long-term thinking.
Milestones That Matter
We celebrate earned progress — not just outcomes, but effort, attendance, and follow-through.
Community With Standards
You’ll train alongside a tight group of people who value showing up, supporting each other, and doing things the right way.
WHY “HEALTH ON PURPOSE”
Because growth rarely comes from one big moment.
It comes from:
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One more purpose
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One more session with Purpose
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One more week of showing up on Purpose
“Yet” isn’t a weakness.
It’s proof the story isn’t finished.
APPLICATION DETAILS
This is not open enrollment.
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All participants must apply
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Only 25 individuals will be selected
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Applications are reviewed by The Den coaching staff
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Selection is based on readiness, commitment, and alignment with the program
This ensures the group stays focused, intentional, and high-quality.
THE COMMITMENT
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6-week training experience
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Structured sessions + guided reflection
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Required consistency and participation
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Expectations will be clear — and upheld
If you’re looking for casual, this isn’t it.
If you’re ready to commit, you’re in the right place.
Presented by Kyle Cook,
Master Trainer Dr. of Deadlifts
Master Trainer | CSCS® | CrossFit Level 3 Trainer
Doctor of Deadlifts. Specialist in Making People Stronger.
Kyle Cook is a Master Trainer with over 15 years of experience coaching inside collegiate weight rooms, performance facilities, and CrossFit gyms.
Apply to the Health, On Purpose
If you value accountability, community, and the mindset of “just one more,” this is for you.
WHAT’S INCLUDED
This is not a challenge.
This is a six-week commitment to consistency, precision, and follow-through—designed and led inside The Den South Denver Fitness.
Every element of the experience is deliberate. Nothing is filler.
VUORI TRAINING KIT
Accepted participants receive a VUORI Training Kit, curated in collaboration with VUORI, built for performance, durability, and serious training. Each kit includes VUORI training essentials and accessories and is distributed at the kickoff event—serving as a physical marker of commitment and entry into the program.
This isn’t swag. It’s equipment.
PRE-LAUNCH EVENT & PURPOSE PORTRAITS
January 8 | 5:30–7:30 PM
The experience begins with clarity.
Participants will:
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Define their current PURPOSE and their “HEALTH ON PURPOSE” goal
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Record a brief reflection to establish their starting point
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Participate in an individual "PURPOSE" Portrait Session
This night sets the tone—mentally, emotionally, and physically—for the six weeks ahead.
ELEVATED TRAINING SESSION
January 22 | 6:30 PM | Led by Coach Kyle
A high-level group training session designed to elevate execution, effort, and standards. Expect focused coaching, intentional programming, and an environment that demands presence.
This session establishes the training benchmark for the program.
STRENGTH & MOBILITY INTENSIVE
February 10th or 12th| 8:00 AM
A dedicated session focused on:
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Long-term strength development
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Joint health and resilient movement
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Sustainable performance that extends beyond the program
Includes coached strength and mobility work, recovery strategies, and guided reflection connecting training to longevity and healthspan.
FINAL CELEBRATION & COMPLETION GIFT
February 26 | 6:00 PM
The program closes with intention.
The evening includes:
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Reflection and goal-crossing ceremony
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Community celebration inside The Den
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A premium completion gift for participants who upheld consistency and finished the program as designed
ACCOUNTABILITY & MILESTONE TRACKING
Attendance, effort, and progress are tracked through weekly check-ins and structured reflection. Consistency is rewarded. Standards matter.
This experience is built for individuals who value follow-through over hype and results over novelty.
APPLICATION ONLY
Spots are limited. Not everyone will be accepted.
This program is for those ready to commit to the process, train with intention, and see what one more season of disciplined effort can unlock.
Apply to train.