PROJECT FORGE: Elite Training Concept

PROJECT FORGE is an elite, high-intensity training program designed for serious athletes and disciplined performers. This program transforms South Denver Fitness’s hardcore edge into an exclusive, reputation-driven experience that separates the committed from the casual. Mission: Build unbreakable people through controlled suffering, discipline, and measurable results. Core Values: Discipline over motivation, pressure builds strength, brotherhood/sisterhood through struggle, earned status—not purchased access. Structure: - Phase 1: The Test — Entry qualification with a timed physical & mental challenge. Only those who pass can join. - Phase 2: Initiation — Team & mindset formation in small groups (max 8), no phones, code of conduct, grit over comfort. - Phase 3: The Grind — Weekly mission cycles (strength, endurance, combat-style conditioning), leaderboards, progress tracking. Self-paced with weekly in-person meetings on Saturdays. - Phase 4: The Proving Event — Monthly competition, internal rankings, awards, and public showcase. Business Model: $100 initial entry challenge fee, limited to 20–30 athletes. Incentives include prestige, recognition, exclusive merch, and access. Visual Identity: Gunmetal/black base with ember red accents, industrial textures, stylized hammer or molten “F” logo, imagery of sweat, intensity, and cinematic lighting. Tone is direct, disciplined, and grounded. Tagline: “Not a gym. A proving ground.”